Servicing Your Listingsthe industry experts. A broker’s open provides great am-
munition toward your effort to get a price reduction.
Revising Your CMA
Do you have a listing that has been sitting on the mar-
ket for three months or more? Maybe it’s time to see how
the market has changed since you took the listing. Every
three months that your listing sits on the market, give your
seller a revised market analysis. Sometimes comparable
homes will sell within a three-month time span. That will
influence the overall market value and competition of your
listing. The market is constantly changing, so keep a close
eye on it. This technique will be especially important when
you are in a declining housing market, a buyer’s market, or
when you’re trying to persuade your seller to change the
price.
Taking Multiple Photos
If you don’t own a digital camera, buy one. These are
almost as important as your cell phone. When you get a
listing, take as many photos as your local MLS system will
allow you to upload. Most MLS systems allow several
photos to be hosted on your listing page. If you have a dig-
ital camera, you can upload these images the very second
your listing goes into the system. Many buyers will not
even look at a listing unless it has interior photos. And if
you’re in a buyer’s market, multiple pictures are not even
an option, but a must. You can also use these photos for