Sample Over-the-Phone CMA Ad with Tear-Off Stubs
In places where it is difficult to leave flyers or business
cards, ads with tear-off stubs can be an easy solution. As
shown in the example of an over-the-phone CMA ad in
Figure A-3, these tear-off stubs are convenient when plac-
ing advertisements in public places. Include the tear-off
stubs at the bottom of your one-page ad. Just precut the
perforated lines so that prospects can easily tear off your
information on the go.
Appendix C: Sample Forms