property in the ad, a tactic used to entice buyers to call in
to get the address and speak with an agent.
However, be careful. Agents who do their own advertis-
ing and who may be unaware of the advertising laws may
not indicate that the property is listed. I can remember call-
ing many supposed “FSBOs” and finding an agent on the
other end of the line. What I will often do is inform the
agent that they are breaking the law and jeopardizing their
license. And, of course, they’ll act like they didn’t know
about that law.
FSBO Magazines
There are magazines out there that specialize in adver-
tising FSBOs. These are a great resource for FSBO leads.
The reason these are so good is because not many agents
find or use them. You can find these magazines in many
large stores’ entry- and exit-ways. You can also get free
subscriptions to some of these magazines through many of
the FSBO websites.
Public Ads
You can pretty much find FSBOs where you find any
other advertising. You may see ads taped onto light poles
near busy traffic intersections. Many grocery stores have a
tack board for a lost dog or a car for sale or a FSBO! You
should be able to find these public-style advertisements in
convenient stores, restaurants, gas stations, or video rental
stores. Just about any place where you’ll find an entry or
exit foyer with free magazines, you’ll have a chance of
finding homemade FSBO ads. These are often the best
The Real Estate Agent’s Guide to FSBOs