Know Thy Competition- The seller will have no professional to guide them
through the transaction to closing. - There is no experienced agent to negotiate offers.
- The seller has to do all of the legwork, additional
advertising, showings, and manage all open
houses. - The listing discount brokerage firm usually will
not hold the buyer’s earnest money check. - With no incentive for the discount brokerage firm
to sell the property, they’ll make no extra effort to
do so.
Other Agents
Every real estate agent is aware that FSBOs are open
leads that anyone can compete for. But most agents are not
FSBO specialists. As I stated earlier, only 5 percent of
agents focus on prospecting them. Don’t get me wrong,
many FSBOs do get contacted by agents. Most of these
agents will call them once, and then never again. This is
where you will have to fill a gap. A FSBO specialist like
yourself will be able to win over the competition by using
the proven techniques in this book that most other agents
aren’t even aware of.
The advantages you’ll have over most agents are the
tools and marketing statistics that will benefit FSBOs di-
rectly. With that being said, you will appeal to FSBOs as
a problem solver who suits their specific needs and who
understands them on their level.