The FSBO System
tate agent already has given up on them. Therefore, you’ll
have very little competition with this type of seller. When
they decide to list, you’ll be first in line.
If You’re an Excel Pro
If you have experience in using Microsoft Excel, you
can be even more effective using your FSBO Journal. Use
your computer to type in your FSBO information, re-
marks, call-back dates, etc. More importantly you can in-
sert pictures of each FSBO and color-code their level of
potential to list. This should make it easier for you to
comb through and find the ones with the highest potential
to call first. I call this more sophisticated FSBO Journal
the “Journal Pro,” an example of which is shown in Fig-
ure 5-5.
Take Pictures
Taking pictures will give you a reason to visit each and
every FSBO in your database. Ring the doorbell of the
Figure 5-5. Journal Pro.
Hot
Under Contract