FSBO Sales TechniquesUse the Power List
Here is what you need to do. Make a concise summary
of everything your company and yourself offer. I call this
your Power List. Include important characteristics that
you posses that distinguishes you from the competition.
Organize them in bullet points and have the list in sight for
a quick-glance reference guide at times when you may need
it fast. That way, when someone asks you a question such
as, “Can you tell me about yourself and what you offer?”
you can knock them dead with a steadfast response as if
you’ve been doing this routine for years. Below are some
ideas to get you thinking about your Power List.
Office Advantages
- Years your office has been in business
- Awards received by your office
- Number of agents in office
- Production record for your office
- Paper publications you advertise in
- Website advertisements
- Training your office provides for agents
Your Advantages
- Full-time agent
- Level of education (if pertinent)
- Aggressive sales approach
- Open house every Sunday
- Personal name rider on sign
- Competitive commission schedule