Far beyond helping you get from A to B or find
your keys, location technology is unlocking
unimaginable possibilities for the future of
travel, education, entertainment, and business.
With the right strategy, the tech in our pockets
will make the world smaller than ever before.
MICRO-LOCATION:
WHERE WE’RE HEADEDNowadays, it seems like every aspect of our
lives has been digitized. When you want to
take a shower, you can open an app to set the
temperature and wait for it to be ready; when
you want some lunch, you open UberEats and
see what’s on the menu; when you want to meet
up with friends, you open an iMessage and
create a calendar date for when everyone’s free.
Though our devices are more connected than
ever, one area that’s still lagging behind is
location. Apple has made leaps and bounds in
recent years with new AI technology like Siri
Shortcuts, turning on our favorite Podcast and
texting the kids when we’re headed home, and
with Apple Maps following its controversial
launch in September 2012, but embracing
micro-location technology will really change the
way we live, work, and play in the years ahead,
transforming the world we live in.
The more our devices talk to one another, the
more intelligent they become. Whether we’re
at home watching the TV or we’re in the mall
grabbing a coffee, micro-location technology
can determine which devices are close, our
directions, distance, and more, not only creating
waypoints for navigation but helping us locate
items, become safer, work smarter, and more.