Enhanced Mobile Broadband will expand the
spectrum dedicated to cellular communication
to much higher frequencies that transport data
at faster speeds, Ultra-Reliable Low Latency
Communications will drive opportunities
such as autonomous vehicle and “vehicle-
to-everything” applications, and Massive
Machine Type Communications will evolve the
developments of IoT applications around
the world.
CHANGING OUR EVERYDAY LIVES
As well as changing the way we work and
travel, micro-location technology will also
impact our personal services. The first Tinder-
inspired AR app for dating has already left
beta testing, using geolocation to find people
close by who meet your designated criteria.
Users can move their phone around at a party
or bar, and see bubbles with potential love
interests’ information.
Uber is also embracing micro-location
technology, already pushing iPhones to their
peak with turn-by-turn tracking for Uber Eats
delivery orders, and ensuring the safety of
guests on their Uber ride home after a drink. In
the years ahead, expect to see the firm introduce
even more precise location tracking and
associated services, changing the way we travel.
We’ve already heard about Uber Air, developing
shared air transportation between suburbs and
cities. It’s expected to launch by 2023 and will
rely heavily on location-based technology to
drive efficiencies.
Micro-location technology will also change
the world of marketing, particularly for bricks