Seth Markman was just as nervous as NFL
coaches and general managers about the
unknown factors involved with a virtual draft.
But the ESPN executive producer said he was
overwhelmed with how everything came
together over the three days.
It also ended up being must-see TV as the
first significant live sporting event since the
coronavirus pandemic ground everything to
a halt. The draft averaged a record 8.4 million
viewers over all three days, according to the NFL
and Nielsen. The previous high was 6.2 million
last year.
“I thought a coach or general manager might put
a towel on the camera or point it another direction,
but there were zero issues,” Markman said.