Apple Magazine - USA - Issue 444 (2020-05-01)

(Antfer) #1

When the coronavirus struck the United States
hard last month, 22-year-old entrepreneur David
Zamarin knew his company needed a Plan B
— fast. As the economy essentially shut down,
demand for his stain-resistant coatings was sure
to drop.


So Zamarin decided to retool his company,
DetraPel, in Framingham, Massachusetts, to start
making disinfectants to help fight the virus’s
spread. Within weeks, “we completely changed
our whole system.”


HOW SOME COMPANIES SURVIVE, EVEN THRIVE, IN VIRAL CRISIS
Free download pdf