Bloomberg Businessweek USA - 09.03.2020

(Barré) #1

THE oom erg Pursuit Marc 9, 202


InCopenhagen, the
street Refshalevej cur s
ast the cit ’s most
fam r an —
oma Alch is and
Amas ta es
to t doors o
ricaS irits. The
isti ery escri es
lf a a “flav r
company,” ma ing
novel alcoholic ma ic
by maceratin frui
er s an otanica s
in z i
traditional cate ories
suc as gin, rum, orvo a.
This sprin it delves
into the fast- owin
w rl f ann
bevera es. Its C
1 charcoal
ac an Can
2 (hot ink),
each 11.25
r ma fr m a
vacuum-distilled spirit
a f m la
and Belgian saison yeast—
li ht enou h for backyard
grillingbut rich enough for
contem ative si in

HAT

here’s nothing
ommerciall available
hat com ares with what
mpirical is doi. Flavored
to cs can e exot a
evocative ut aren’ta co o ic.
nd most ready-to-dr
ocktails rely on borin
im licit. But remiu
r an n wr ann
oncoctions can provide
perspective.
Th Flmi h al
odenbach Classic .2%
ABV as a racing

rave about—and entler
palates flee.


  • Cardinal S rits’ Maui
    ule (6.5% ABV) tarts
    he vodka- in er stand
    with passion fruit puree
    n hin har
    kombucha 6% ABV
    ferments or anic reen
    ea with hon. Ta
    an r v r
    may feature
    hops, rapefruit,
    inea le, mint,
    or trend
    iva


s fridges become increasingly
overrun b bla ard seltzers,
o-founder lliams a Noma alu
nd Ch art,Empirical’s h o
research evelopment, ca e
n extra woods vi e
bindin tin Can 01 o on
tea, n s out t e qua ies
f i in redients
h a r h a an a
ou las fir sp 10% ABV,
t quickly sen r mi

olorof Can 02 AB
su ests, it’s m isk,
hanksto sour y
uice an a ac
currant buds ir
Those flavors l
e ooong, e
h w a h
of ine cone ied et
lvan, so is d
reen.In the hese
ren’t mer :
T ey’re in tin
poetry.
330ml four
em iricals

Empirical Spirits distills an entirely new class of crushable can
Photo ra h b Janelle Jone
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