2020-03-01 MIT Sloan Management Review

2 MIT SLOAN MANAGEMENT REVIEW SPRING 2020 SLOANREVIEW.MIT.EDU

MITSloan Management Review

SPRING 2020 • VOLUME 61 • NUMBER 3

Editor’s note: Some articles in this issue were originally published online. They have been adapted for print.

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DISRUPTION 2020

SCOUTING THE HORIZON

21 Disruption 2020:

An Interview With

Clayton M. Christensen

With technology and capital rapidly increasing the

pace of innovation, Christensen’s thinking is more rele-

vant today than ever. What do we know now about

the power of disruption and where it’s taking us?

CLAYTON M. CHRISTENSEN,

INTERVIEWED BY KAREN DILLON

COMPETING ON QUALITY

28 The New Disrupters

By entering the market with products and

services that are every bit as good as those

offered by legacy companies, a new breed of

disrupters is making it harder than ever for

traditional businesses to compete.

BY RITA GUNTHER MCGRATH

CREATING AND CAPTURING VALUE

34 From Disruption to

Collision: The New

Competitive Dynamics

In the age of AI, traditional businesses across

the economy are being attacked by highly

scalable data-driven companies whose operating

models leverage network effects to deliver value.

BY MARCO IANSITI AND KARIM R. LAKHANI

PLANNING YOUR STRATEGY

40 To Disrupt or

Not to Disrupt?

Disruption isn’t always the right strategy

for startups. It’s a choice.

BY JOSHUA GANS

NAVIGATING THE SHARING ECONOMY

46 The Future of Platforms

Platforms power some of the world’s most valuable

companies, but it will get harder and harder to

capture and monetize their disruptive potential.

BY MICHAEL A. CUSUMANO, DAVID B. YOFFIE,

AND ANNABELLE GAWER

LEADING WITHOUT BLINDERS

56 How Leaders Delude

Themselves About Disruption

We’ve known for decades what causes disruption.

So why are companies still allowing themselves to

be vulnerable? The answer starts at the top.

BY SCOTT D. ANTHONY AND MICHAEL PUTZ

PICKING UP SIGNALS

65 The 11 Sources of

Disruption Every Company

Must Monitor

Think you’re aware of the forces that might disrupt

your company? Your lens may be far too narrow.

BY AMY WEBB

DOING BUSINESS WITH INTEGRITY

71 A Crisis of Ethics in

Technology Innovation

As businesses work to delight consumers,

they must also protect the public trust.

BY MAX WESSEL AND NICOLE HELMER

FOCUSING ON THE CUSTOMER

77 The Experience Disrupters

To compete in 2020, it’s not good enough to have a

disruptive product. Your customer experience also

needs to shine.

BY BRIAN HALLIGAN