Academic Writing for International Students of Business

(Frankie) #1

 Decide which of the following use examples for support and which for illustration.


(a) The use of incentive compensation, such as bonus and stock options, is an
important means of motivating and compensating executives of private companies,
especially executives of technology-orientated companies.


(b) Earlier studies have also documented that the cost of holding an under-diversified
portfolio can be substantial. For example, Peters (1991) shows how differential
diversification abilities of managers...


(c) Other consumers, however, intentionally avoid such self-service technologies. For
example, some retailers who are using in-store internet kiosks have found that not
all consumers are interested in using the new technology (Mearin, 2001).


 See Unit 2.8 Generalisations


Phrases to introduce examples


2.7:Examples 117

(a) for instance, for example(with commas)

Some car manufacturers, for instance Hyundai, now offer five-year guarantees...
(b)such as, e.g.

Many entrepreneurs, such as Richard Branson, have no formal business
qualifications...
(c) particularly, especially(to give a focus)

Certain MBA courses, especially American ones, take two years...
(d)a case in point(for single examples)

A few countries have experienced deflation. A case in point is Japan...

 Add a suitable example to each sentence below and introduce it with a phrase from
the box above.


Example: Certain industries are experiencing labour shortages.


Certain industries, for instance engineering, are experiencing labour shortages.

(a) Some twentieth-century inventions affected the lives of most people.


(b) A number of sports have become very profitable due to the sale of television rights.


(c) Various companies have built their reputation on the strength of one product.


(d) Some brands have remained successful for more than 50 years.

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