NAVIGATION For retailers, the pros of going brick-and-mortar remain multi-
farious: to add physical brand presence, to build community ‘IRL’, or to woo with the kind
of tactility that escapes a purely digital existence. Most stores don’t want you to only
enter, but also to linger, which is where their layout may either help or hinder. By offering
an anfractuous environment for exploration, retailers can increase the level of intrigue
- and perhaps their turnover, too.
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