toolkit for
the modern
museum
Illustrations Simon Flöter
02
THINK CROSS-CULTURALLY
The idea of ‘soft power’ has
gained momentum in the 21st
century, looking at the ways in
which countries can forge bonds
or compete through cultural
projects. Museums have become
key players in this world, with each
new project encoding complex
geopolitical relations.01
CONNECT TO THE ELEMENTS
Institutions that are in synergy
with nature are a powerful draw.
With cultural flashpoints from
Greta Thunberg to the Australian
wildfires keeping the environment
high on the agenda, it’s something
that institutions need to start
taking seriously.
158 Frame Lab