SCHMIDHUBER CONTRACT FRAMES
Atmysphere – the theme driving this year’s flooring fair- zeroed in on the myriad ways that the architecture and
design industries can better cultivate health and promote
sustainability. Munich-based agency Schmidhuber devised
four furnished rooms to highlight the practical applications
of the theme. The Yoga room included products and finishes
from Classen Group, EMP Akustik and Rasch Tapeten.
schmidhuber.de
domotex.de
STEFANY BRAND PAVILION
Architects, software engineers
and developers worked together
to devise the immersive exhibition
space of Turkish company Stefany
at Domotex. The space was one
that activated personal discovery:
visitors were invited to make their
way through a tunnel of interactive
installations, to traverse ‘the
evolution of beauty’, says Stefany
CEO Hakan Dinc, and ‘rediscover
the origins of their own concepts
of beauty’.
stefany.com.trALEXANDER MARINUS HEY JUTE
Jute – the vegetable fibre used to weave
burlap – is the second most-cultivated
textile fibre in the world. However, the indus-
trial processing and chemical treatments
needed to turn jute into utilitarian cloths
destroy its natural properties. To uncover
the material’s full potential, designer Alex-
ander Marinus experiments with alternative
treatments. Felting the jute, for example,
retains its strength and length, making it
scalable for interior products such as wall
hangings and cushions.
alexandermarinus.comRo
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Market 169