FLOOR KNAAPEN AND DICK SPIERENBURG
NEW MOMENTS AND TREND ATMOSPHERES
Dutch stylist Floor Knaapen worked with Dick
Spierenburg to design two series of installations for
IMM. Trend Atmospheres illustrated eight character
archetypes that ‘define how people create liveable
atmospheres right now’, explains Knaapen. The
five areas making up New Moments underpinned
the character of IMM’S Pure Editions platforms,
showcasing 2020 trends.
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