32 / ENTREPRENEUR.COM / March 2020 Photographs / EMILY SHUR
Don’t
B e
A
Brand.
B e
A
VoIce
Black-ish star
Tracee Ellis Ross
spent 10 years
getting a hair
care company off
the ground.
One thing
is clear:
The message
matters
as much as the
product.
by Liz Brody