→ SHACK ATTACK
At Shake Shack’s
headquarters
in New York City.
P. 1 82 / ENTREPRENEUR.COM / March 2020 Photograph / ADAM FRIEDBERGMarch 2020
22 Plate Tectonics
How dishware startup Year & Day
broke out in a very boring industry.
by STEPHANIE SCHOMER24 The New Apprentices
In a tight labor market, how
do you find your next great
employees? Teach them.
by MAGGIE GINSBERG28 AI-Powered People
Artificial intelligence can
help employees be
more human...to a degree.
by HAYDEN FIELD30 Finding New Customers
for an Old Product
Legacy products are great to
have, but they can be hard to sell.
by ADAM BORNSTEINEDITOR’S
NOTE
8 The Easiest
Competitive Advantage
Transparency equals trust, and
trust leads to sales. Why do so
many businesses forget that?
by JASON FEIFERGREEN
49 CBD’s New Pitchman
Celebrity marketer Anthony
Sullivan goes all in on hemp.
by JASON FEIFER52 “Don’t You Be My
Neighbor”
Not every neighborhood is
welcoming to a new business.
Here’s how to win them over.
by MARK HAY56 Black Market Blues
In states where cannabis is
legal, underground dealers still
thrive. Now legal entrepreneurs
are fighting the competition.
by CLINT CARTER60 Packaged for Good
The recipe for flashy, fun,
can’t-forget branding.
by ASHLEY LYLE11 From Startup to
Long-Term Business
When Stitch Fix went public,
founder and CEO Katrina Lake
had to become a different kind
of leader. It didn’t come easy.
by STEPHANIE SCHOMER16 Partner vs. Partner
Entrepreneurs explain how
they settle their disagreements.18 Inside Shake Shack
How the burger chain keeps
its culture fresh.
by HAYDEN FIELD20 Back from the Dead
A failed idea can lead to
a far better business.
by JAIME GETTOBUSINESS
UNUSUAL