50 / ENTREPRENEUR.COM / March 2020
A
nthony Sullivan is usually on TV pitching OxiClean, the line of cleaning products he’s
become famous for. (His marketing company produces its commercials, which he also
stars in.) But now he’s also pitching his own CBD brand, and he wants people to know
he’s all in. “It would have been easy for me to just white-label some CBD,” he says, “but I
didn’t feel that was enough.” He discovered the space because of his 9-year-old daughter,
Devon, who has a rare genetic disorder and uses CBD to manage her symptoms. Then he
teamed up with a friend, Dave Christian, to buy a 116-acre organic hemp farm in Vermont
and hired a film crew to chronicle their struggles as novice farmers. The final result: Their brand,
MontKush, is available as of last month, and a show called Kings of Kush debuts later this summer.
Here, Sullivan and Christian talk about the benefits of doing things the hard way—and yes, they
even filmed their Entrepreneur interview, which will appear on their show.→ GREEN ACRES
Sullivan and Christian
take a stroll through their
116-acre organic hemp
farm in Vermont. “CBD is
coming,” Sullivan says.Q&A
PHOTOGRAPHBY^ JOHN^CHAPPLE