Since launching in October 2019, Canna
River has expanded quickly. The CBD
brand started with a collection of broad
spectrum tinctures made with organic
MCT oil and CBD sourced from USA-
grown hemp. They had one goal: Offer
premium, high potency tinctures at the
lowest prices possible. In just a few short
months, their brand has expanded to
include topicals, premium flower, full
spectrum tinctures, and more.“Wellness isn’t just one thing, is it? A holistic
approach to feeling good means looking
at the whole person, inside and out,” said
Canna River Co-Founder Grant Boatman.
“Some people think you should do one
or two products well before expanding.
In this case, we felt it made sense to offer
new products as soon as possible, so people
can add CBD to their lifestyles in different
ways. The demand is there.”Expanding the brand without
compromising their primary goal
has been a central focus, even as they
dabble in products with more involved
manufacturing. The brand’s new balms
use natural extracts to heat and cool on
contact, such as cinnamon and ginger in the
Warming Therapy Balm and peppermint
and eucalyptus in the Cooling Recovery
Balm. Both cost $35 and are infused with
1000 mg of broad spectrum
hemp extract.Their CBD Body
Lotion, in particular,stands out. It is reminiscent of lux brands
like Aesop, Grown Alchemist and Le Labo
in quality and ingredients, yet Canna River
costs much less at $45 per bottle (and those
brands do not contain CBD). Meanwhile,
popular premium CBD brands are
charging more for body lotions with only
100 mg of CBD. Canna River’s has 1000
mg. In short, they are delivering more in
both markets for less. “Set a priority and
don’t deviate from it, whatever that may be
for your business,” said Boatman. “For us,
it’s keeping quality affordable. We refuse to
inflate our prices. We’d rather have lower
margins.”Redefining Hemp Wellness in More
Ways Than OneTheir goal was perhaps easier with fewer
SKUs and ingredients. When Canna River
launched with broad spectrum tinctures
for humans and pets, they simply had
CBD, organic MCT oil and flavoring to
deal with. How does one stay the course
with a more diverse shop? “It’s definitely
a bigger gamble, because more involved
products cost more out the gate. You need
more capital and steady nerves. But people
use CBD in different ways, and if they like
one of your products, they’re more likely to
try the rest,” said Boatman. “You just have
to deliver consistently and get the word out
there. Keep going.”Timing is also a variable, as the brand now
offers Premium Hemp Flower, a product
with a shorter shelf life. “Flower can dryup or go bad pretty fast. There is a bigger
rush in selling it, and a greater risk of
losing money,” said Canna River Co-
Founder Richard Clancy. “But smoking
has always been a popular way to consume
cannabis of any kind. Our motto is Hemp
Wellness Redefined. Wellness doesn’t just
mean being healthy. Wellness also means
feeling good. If smoking hemp flower
helps someone feel their best or destress,
we want to give them that option.” They
currently carry Sweet Wife, Special Sauce,
CBDawg and Super Haze hemp strains in
seven gram jars for $25.Despite all the new SKUs, including gel
capsules (starting at $55), tinctures are
still their centerpiece. As such, they have
expanded into full spectrum varieties for
those looking for a greater entourage effect.
While many brands claim “high strength”
and top out at 1000 mg, Canna River
tinctures start at 1000 mg. Remarkably,
they only cost $35—whether broad or full
spectrum. The 2500 mg tinctures sell for
$65, and 5000 mg sell for $100. In fact,
every item in their store costs $100 or less,
with the majority of items listed under
$50. “Keeping premium CBD affordable is
key,” said Boatman. “If we can give access
to even one more person who otherwise
couldn’t afford it, that’s success.”All items are available at CannaRiver.com.
Interested in growing with Canna River?
They offer wholesale pricing for retailers.
Contact them at [email protected] for
more information.EXPANDING YOUR BUSINESS?
Why Canna River is Growing On Their Terms