a lot of hard work. In some ways, it puts you in
a niche, but as we’ve found with this COVID-19,
having had that commitment to authenticity has
led to outfits like NASCAR and all these drivers
going to us and bringing us this attention.”
The numbers — even some real-life bumps, like
Kyle Larson’s racial slur that cost him his NASCAR
ride — bear it out: iRacing, formed in 2004, has
added roughly 70,000 subscribers (at up to
$55 per year) over the course of the pandemic
and become a ratings hit on the weekends. Fox
Sports says five pro events -- keyed by the starImage: Carlos Osorio