2019-03-01 Business Traveller

(Jacob Rumans) #1

businesstraveller.com MARCH 2019


DESTINATIONS


T


he Alps in summer are magical. Looking up
to the mountains as dawn breaks, the higher
peaks are like a painted backdrop against a
pale, cloudless sky, and as the temperature
rises and the valleys get the sun, the villages
and towns begin to bustle and their sounds
carry through the clear Alpine air.
You’d expect them to be overrun in the warmer months,
but in a strange reversal of fortune, Alpine resorts that
once relied on summer visitors for income to keep them
going through the long and inhospitable winters now find
themselves far busier during the winter months.
That turnaround began in 1864, when, as the story
would have it, Johannes Badrutt sat by the fire in the
Kulm hotel in St Moritz with four English holiday guests
and enthused about the resort in winter. He called it “a
paradise on earth”. The Englishmen, used
to dark, cold winters, did not believe
him, and so the conversation led to the
legendary bet – Badrutt suggested that
the four should return in December
and, if they did not enjoy their stay, he
would reimburse the travel expenses. The
men returned – and stayed until Easter.
Badrutt won his bet, and winter tourism
was launched.
Roll forward 150 years, and the
situation has led to a pricing anomaly. To
attract visitors in the summer, rates are
up to 50 per cent lower than in the peak
winter season. It means mere mortals can
experience and enjoy some of the best
hotels in Europe at a price that matches
what they’d be paying at far lesser resorts
on the European coast at the same
time of the year. And without the crowds. And with the
mountains. And with that fresh air. And, and, and...
It’s not all staring at the sky, however. There are myriad
activities on offer, some at an additional charge, others for
free. Walking or hiking, depending on your appetite for
exercise, is largely free, not least since in the summer many
hotels offer complimentary lift passes and local transport.
It means you can take the cable car to the top of the
mountain, walk around, have a fabulous long lunch on
the mountain (that’s the bit that definitely isn’t free) and
then, if feeling energetic, walk down part or all of the way,
or just let the cable car take the strain. However you do it,
in the evening you can talk of your tour of the lakelands of
the Upper Engadine without mentioning the 2,000-metre
“help” you took to get there and back. →

27

CLOCKWISE FROM LEFT:
View of Piz da Staz
and the Upper
Engadine lakes;
Badrutt’s Palace
exterior; the hotel
has its own boats;
Pizzeria Heuboden

ISTOCK/PAUL THUYSBAERT
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