MARCH 201970
W
hatlinksatwo-
day training
programme with
the Italian navy’s
elite commando
squad, a guided
expedition in the
Arctic wilderness with a world-
renowned explorer, and a trip to
French Polynesia with a world-
champion freediver?
To most people, the answer
lies in their inaccessibility. These
are not the types of things
you’ll find in the brochures of
even the world’s more luxuriousbusinesstraveller.comTIME FOR
ACTION
travel agencies; a better
definition of “money can’t buy”
experiences is hard to imagine.
Except that, thanks to the
continued munificence of
the Swiss watch industry – in
particular, Panerai, which has
always had a high daredevil
quotient in its blood – they
are now “money can buy”
experiences. Specifically,
£34,000-can-buy. Put your
name down for one of
three new limited-edition
Submersible dive watches,
released at January’s SIHHwatch fair in Geneva,
and you will also be
invited to take part in
one of the aforementioned
adventures (health and
fitness permitting, of course).
Each watch now comes with
a side order of danger and
excitement – a literal invitation
to live out the marketing
campaign of your dreams.
The three initiatives have
been announced as Panerai
reorganises its range slightly;
whereas previously the
Submersible line existed withinChannel your inner James Bond
with the daredevil experiences
included when you buy one of
Panerai’s new limited editionsABOVE:
Guillaume
Néry and the
Submersible
Chrono named
after him;
£33,900