GUIDES
Creating content during the pandemic: Staying creative while staying homewill be easy to carry on uploading
content as the circumstances of
their productions haven’t re-
ally changed much. But if your
content focuses primarily on
moving around and being out of
the house, you need to find what
else your audience will appreciate
right now.
HOW TO SERVE YOUR
AUDIENCE?
Figuring out what kind of con-
tent you want to create is only
one step towards adjusting for
the pandemic. Another impor-
tant aspect to take into consid-
eration is how you want to serve
your audience.
BE INFORMATIVE
One option that seems to be a
popular choice given the current
circumstances is to supply infor-
mation to audiences. During a
pandemic, people would like to be
kept informed and up to date on
what’s happening around them;
as a creator, you can make it your
task to let your audience know
what is happening in your country
or city — especially if you have a
wide international audience. Of-
fer them an insight into how you
spend your time, how you man-
age to stay safe, and what your
local government might be doing
to help everyone stay within the
implemented social guidelines.
KEEP EACH OTHER
OCCUPIED
Another way to offer an escape to
your audiences could come in the
form of activities. Many people are using their time
during lockdown to exercise or stay as healthy as
they can. You can get creative and show your audi-
ences various ways to stay fit at home, or other types
of exercise such as hiking (if it is safe to do so).PROVIDE AN ESCAPE
If your content involved you being outside and
amongst other people, you can still give your audi-
ence a way to escape their current situations. For
example, if you are a food review channel, you can
try recreating some of the recipes from restaurants
at home. Go over some of your preferred meals
and try cooking them. It can be a really great, fun
way to engage with your audience and give them
content that breaks away from the usual doom and
gloom that is probably flooding their screens from
elsewhere.
A great way to help your audience escape the cur-
rent situation is to get creative with a group project.
Start a creative process that combines ideas from
your viewers and build it over the lockdown. Pick
out a topic with your audience and have them create
their own responses or contributions towards that
topic. You can have regular submissions from your
viewers and combine them with your own work.
This can include anything from diary styled entriesHelena Rose used her time at home to recreate famous restaurant
recipes in her own kitchen.