time try to express how you and
your usual areas of interest have
been impacted. For example, if
your industry or work was af-
fected by the pandemic and lock-
down rules, create a video that
addresses that. You can show
your audience how your work life
has been changed and what you
are doing to try and cope with
everything. This is a really good
way to connect with everyone on
a level that speaks to them not
just from the perspective of a
content creator, but as someone
who is dealing with the same is-
sues they are.
ADJUST YOUR FORMAT
As well as changing up topics to
stay relevant to current events,
some creators will have noticed
that the format of their videos
might not be achievable due to the
social distancing rules or stay at
home orders (depending on which
country they live in). This leaves
them trying to figure out how to
change their format without los-
ing touch with their audience.
One bright spot: many people
around the world are experienc-
ing the same problems as you and
will, therefore, be understand-
ing about the format of your
videos changing. If you were a
fitness and wellbeing channel, for
example, you can just take your
videos from the gym and show
your viewers how to workout
from home. You won’t have the
same settings and abilities as you
do when you’re in a large fitness
facility, but by being creative at
home, you show your audience that they don’t need
to feel helpless or out of options just because they
are stuck at home.LOOK AFTER YOURSELF AS WELL AS YOUR
CHANNEL
There’s an aspect to content creating that many
creators often neglect, even without the pandemic,
and that is their mental health. Keeping up with a
steady upload rate and consistent engagement with
your audience can be a strain on you both physically
and mentally. Trying to manage a channel and keep
track of audience feedback can get overwhelming at
times. So make sure you take some time for yourself,
take frequent breaks and try to take your mind off of
posting for a while.
If it’s possible where you live, go outside, go for a
run or a hike and get yourself away from computer
screens and cameras for a few hours. If you’re re-
ally feeling the stress of content creation during
this pandemic, then take a few days off. Although
you won’t be able to go on what is considered the
conventional form of vacation, taking a few days
to do some light work around the house or exercise
and clear your head will take a great weight off ofGUIDES
Creating content during the pandemic: Staying creative while staying homeIf you’re able to go outside for a walk, definitely take that opportunity.
A little exercise and a change of scenery can significantly boost your
mood.