your shoulders and make you feel
a lot happier.
Taking the time to get out of
the house or away from your
content for a bit isn’t the only key
to keeping your mental health
in check during this pandemic.
Make sure you have someone to
talk to, a support group if pos-
sible. Even though you might be
focused on giving your viewers
the opportunity to be heard, you
too need to find that opportuni-
ty. Being there to listen to others
doesn’t mean sacrificing your
own voice and needs.
BE CAREFUL OF WHAT
INFORMATION YOU
SPREAD
As I mentioned previously in
this article, your audience will be
looking for information during
this time. Many people will be
concerned for themselves and
loved ones, so they might come
to you to be enlightened on the
current situation. Your duty as a
creator, no matter how big your
audience, is to serve accurate
information. The number of false
articles and misinformed state-
ments floating around on the
internet is dangerous, and many
people are falling victim to that
misinformation and as a result
putting themselves and their
families at risk.
If you decide to share informa-
tion regarding the pandemic or
the virus causing it, please verify
everything you are going to say. Go
to multiple sources and make sure
that whatever you are going to say
to your audience is real and won’t come back as false
later. If necessary, cover some information in a video
and then direct your audience to the real news source
so they can get the full perspective there.
Along with misinformation, there is also wide-
spread sensationalizing of events, scaring the pub-
lic for no reason. Such unnecessary fear can cause
extreme reactions in those who do not understand
the situation and result in someone being hurt or
even inadvertently getting infected with the virus.
Just like with misinformation, causing panic and
fear in your audience through the spread of unveri-
fied and inaccurate statements will always cause
more harm than good. It’s best to avoid this by
simply checking with multiple trustworthy news
sources and guiding your audience to them instead
of voicing opinions that have no grounding in facts
or research.LET’S RECAP
So there it is — a quick and simple guide to staying
creative during the pandemic. It’s not impossible to
stay connected to your audience and create content
that they will love during this pandemic. Listen to
your audience and show them that you are there for
each other as a community, while remembering to
take time for yourself too. We can all hope that this
pandemic will be over soon and the world can return
back to normal; until then you can be a guiding voice
for your audience and help them do their part to ease
the effects of the virus.
But above all else, make sure to stay safe, stay home
and stay strong.After 6 years of writing, shooting, editing, and even compositing
visual effects as a freelancer, Antonio has moved into the world of
feature films with two major motion pictures under his belt.GUIDES
Creating content during the pandemic: Staying creative while staying home