BY ODIN LINDBLOMFor many creators, finalizing con-
tent is not the end of the job. The
most amazing content has little
chance of getting a big audience if
all you do is upload it to YouTube
and hope for the best. You have
to put in the work to ensure that
people can find it online. That’s
where discoverability factors into
this picture.
Discoverability, simply put, is
how easy it is for viewers to find
your video on hosting platformslike Youtube, Twitch, Instagram, Facebook and
Vimeo. In order to optimize your video’s chances of
being found and then watched, you’ll first need to
determine what audiences your video appeals to and
which platforms are best suited for the content.MATCHING THE PLATFORM
Having your project match its targeted platform may
be the most important step to ensuring your video’s
discoverability. There is more content on YouTube
than any other platform. This is a blessing but also a
curse. Discoverability can be challenging on YouTube
because there is so much content. However, YouTubeBUSINESS
BUSINESS
Optimizing your video for discoverability
You might have just uploaded the best video ever created, but without a good strategy for
attracting an audience, viewers won’t be able to find it.