champion. SEO tags like “Rocky
Balboa,” “boxing” and “sports”
would be the strongest although
“Oscars” and “underdog” might
also be good choices.
In contrast is JoJo Rabbit, a
recent movie about a young boy
living in Nazi German whose
imaginary friend is Adolph Hitler.
It’s a historical-fantasy, comedy-
drama, coming-of-age story. Con-
sidering the main elements in this
film, distilling the right keywords
that will draw people to the movie
is much more challenging, mak-
ing discoverability much harder.
However, when you determine
the main elements of a project,
you’ll be one step closer to select-
ing the best tags.
CROSS PROMOTING
Cross promoting your video work
can also increase discoverability.
When friends and family like
your video on Facebook, be sure
to acknowledge the compliment
and point them toward your You-
Tube channel. If you’re friends
with someone who has a big
following on Twitch, you might
want to invite them to partici-
pate in your next gaming video.
In the latter case, you would
definitely use that friend’s gamer
tag as a keyword.
BE TRUE TO YOUR WORK
When trying to increase discov-
erability, it’s important to resist
the allure of tags that get large
Odin Lindblom is a director, cinematographer and award-winning
editor whose work includes film, commercials and corporate video.numbers of viewers but don’t really match what
your video is about. For example, if your video is
about two guys eating pizza in a dorm room, don’t
include cats in your SEO just because there’s a
Hello Kitty clock in the room. While it may get you
a few extra hits, most people aren’t going to watch
your whole video much less share it with other
people. The recommendations of videos on social
media, blogs, and among friends increase discover-
ability and are some of the most effective ways to
raise interest in you and your work.
You can optimize discoverability on your next
project by knowing what you created and choosing
relevant SEO tags for your work. However, you also
need to recognize your audience and the platforms
they visit in order to target the best host(s) for your
video. Remember, producing your masterpiece is
only half the work. Optimizing discoverability is
equally as important; in fact, it may be the most
important factor in attracting a large audience to
your projects.BUSINESS
Optimizing your video for discoverabilitySerach engine optimization tools like SEMRush can help you target the
right keywords so that the right people can find your video.