YouTube in 2009 had a huge
content gap for tech reviews.
The only other channel out there
besides Brownlee that was doing
tech reviews was NCIX Tech Tips.
There was a huge opportunity
for Brownlee to make a name for
himself as being one of the only
tech review channels on YouTube.
At the same time, the smartphone
market, a huge staple for Brown-
lee, was just about to blow up.
There were two huge opportuni-
ties that Brownlee was able to use
to make a name for himself.
SINCE THE BEGINNING,
MARQUES BROWNLEE’S
WORK ETHIC HAS BEEN
UNMATCHED
Marques Brownlee is often asked
when was the turning point for
his channel. He can’t point to a
specific moment in his channel’s
life where you can clearly see it
take off. It’s always been a slow,
but steady climb:
“I get asked that a lot about can
I point to a certain video or date
or month or something like what
happened to go from like nothing to
where it is now. Because from to this
day, I look back and it’s mainly ...
you can look at charts even. It’s just
an upwards slope from 0 videos to a
thousand videos,” says Brownlee.
While having the advantage
of pioneering a completely new
genre on YouTube, being the only
channel doing something doesn’t
automatically lead to success, nor
does it sustain the channel’s influ-
ence as long as Brownlee’s been
on YouTube.
PRODUCTS
How Marques Brownlee became YouTube’s top tech reviewerIn his first video, Marques Brownlee reviewed the the Windows Media
Center remote.The reason he is still as influential as he is is that he
is always looking to push his videos to the limit to show
the extremes of what the best technology can do. It’s
easy for many YouTuber’s as popular and successful as
Brownlee to stop pushing as hard to create better con-
tent because they feel they’ve already made it. Brown-
lee, however, clearly cares about his craft. He always
wants to improve his video reviews to make them as
close to real-life as possible. He uses the best gear he
can and puts in the hours to ensure the production
value of his videos is the best it can be.Marques Brownlee with the RED Hydrogen One