Marques Brownlee was one of
the first to get his hands on the
RED Hydrogen One
“I’m still on that quest of pro-
duction. I know my videos can be
better. Like there’s still always a gap
between a great YouTube video and
a movie,” he says. “Everyone can tell
a YouTube video from a movie and
everything. But ideally that seam-
less like production where I can
tell the story, I want to show what
I want to show, and not have any
barriers in the way as far as produc-
tion, that would be ideal ... that’s my
biggest challenge ... if you look at
this video on your screen, you’ll feel
the closest to actually holding it in
real life ... that’s the goal.”
If there’s one word that could
sum up his channel, it would be
consistency. Every video Brown-
lee uploads follows a consistent
style in aesthetic. He works hard
to maintain that quality of work
with every upload. When you click
on one of his videos, you know
what to expect because he’s tied
his name with consistent quality.
He also uploads frequently, allow-
ing people to really know what to
expect and see how dedicated he is
to his channel and reviews.
TAKING A UNIQUE
APPROACH TO TECH
REVIEWS
Unlike many other tech channels,
Marques Brownlee takes a unique
approach to his videos. He doesn’t
just review the specs of a gadget
and walk through of the features.
Instead, Brownlee is the kind of
reviewer who will take the piece
PRODUCTS
How Marques Brownlee became YouTube’s top tech reviewerof hardware apart. He will then take a look at it from
all angles and give his unfiltered, honest opinion. It’s
clear in every video, he holds a true interest in what
he’s reviewing. If he didn’t have his YouTube channel,
you believe he would be looking into these products
regardless. That blunt honesty is sometimes hard to
come by from someone at his caliber. He is honest and
straight to the point. His audience loves him for that.
He doesn’t clickbait. He doesn’t take many sponsors.
His audience knows what they’re watching is honestly
him, not a paid advertisement.
Brownlee takes a unique approach to every video he
makes. When you watch one of his videos, you aren’t
just watching a tech review. He uses the language of
filmmaking to leave a lasting impression on his viewers.
He is always trying to put his own spin on things. This
results in an experience that is unique to his channel.NATURALLY INCLINED TO DO THE THINGS
HE LOVES
Marques Brownlee is not just passionate about his work.
He is naturally inclined to the tech he reviews. He natu-
rally gravitates towards technology. He’s able to review a
countless number of phones year after year with almost
the same specs because he is naturally interested in
the technology that goes into them. It was never about
success or fame for Brownlee. It’s always been about the
quest for knowledge and sharing that knowledge with
people. Success and fame are just bonuses.Sean Berry is a blogger and Videomaker Contributing Editor.