This has allowed for JK to do
more experimentation to try and
see what new ways he can grow his
channel. “I started to realize that
my content is just becoming really
stale... so I’m trying to expand onto
other platforms and styles.”
ADVICE
The biggest slice of advice JK wish-
es he knew was just how difficult
maintaining a successful channel
was going to be. He confesses he
is regularly crying because of how
passionate he is about what he
does. Elaborating, “It’s going to
be really hard to gain an audience
and you have to be prepared for
that. The drop in views, or even
just the slow climb to views, that
was one thing I wish somebody
told me how difficult it was.” It’s
a difficult place to be, but JK also
encourages that it’s all part of the
process. Continuing, he states,
“...I feel like even musicians and
all artists feel that way about their
content because it is very passion-
ate. You’re creating something
that you’re bringing out into the
world and then you’re getting no
feedback. I really wish somebody
told me that early on.”
It’s because of that lack of feed-
back that JK advises you to become
your own advocate.
“My advice is that you really
have to be your own cheerleader
and believe that you’re the one in a
million, because if you don’t then
you’re not going to make it. That’s
how I feel, because if you don’t be-
lieve that you’re going to be the one
that makes it, then who else will?”
CONCLUSION
Even when the content you create is sweet, being a fulltime baking
entertainer has its bitter moments. But JK has found that knowing what
interests you in your own content, knowing your own limits and get-
ting support can help make the journey less difficult. Ultimately, it’s
important to be willing to see your vision to the end. But like the process
of baking a physical cake, creating and maintaining a success channel
takes time, patience and creativity.
Ricky Anderson II is a Texas-based video producer and editor with over 10 years of expe-
rience in creating engaging and entertaining videos online.As his channel develops, JK continues to experiment with both his cake-
making and vlogging style.The range of subject matter and realism in his cake creations is one rea-
son viewers keep coming back. His entertaining personality helps, too.KOALIPOPS
AN INTERVIEW WITH JK DENIM