Apple Magazine - USA - Issue 446 (2020-05-15)

(Antfer) #1

can spark creativity, so the company is planning
more online collaboration.


Good Brothers Digital, a public relations firm in
Wales, also ditched its office space in downtown
Cardiff. Director Martyn John said productivity is
just as high as it was before the pandemic forced
them to work from home, so he decided to give
up the company’s office space to save on rent,
one of his biggest expenses.


Why drag employees into the office if they’re
happier working from home, he reasons.


“People are just going to expect it now.”


Many changes are expected to remain in
place even after the COVID-19 threat ends, as
companies prepare for new disease outbreaks or
other emergencies.


The work from home trend will only continue to
accelerate, according to consultancy Gartner.


After the pandemic, 41% of employees
expect to work remotely at least some of
the time, up from 30% before the outbreak,
according to 220 human resources executives
it surveyed. Workers who do return will likely
welcome wearing office attire once again
as a signal things are going back to normal,
Gartner said.


Not all companies can go fully remote, especially
big corporations with thousands of staff. Even
so, they’re thinking carefully about who should
return to the office and who can and should
continue to work from home.


At Dell, more people are going to work from
home but “we’re still going to need offices,”
because some jobs are best done there, said
Chief Digital Officer Jen Felch. She cited customer

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