Billboard - USA (2020-04-25)

7

POST MALONE

“Circles”

The former No.  1 ties

three other titles for the

most weeks — 33 —

spent in the top  10. Post

Malone already shared

the record thanks to

“Sunflower (Spider-Man:

Into the Spider-Verse)”

with Swae Lee.

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How did TikTok popularize the

song before its official release?

I recorded a rap over Beabadoo-

bee’s [song “Coffee”] and upload-

ed it on SoundCloud [in February

2019 ]. Then the YouTube channel

Promoting Sounds uploaded it.

That’s when TikTok got ahold

of it: There was a video trend

like, “I’ve been friends with this

guy, and now I’m going to kiss

him.” A month later, Sony Music

Group said they could help me

release it officially.

What influenced your decision

to sign to Columbia Records in

February?

I was worried to sign, because I

wanted my freedom to release

songs quickly. They offered

that to me, and a lot of people

I look up to are signed to them.

They set me up with [labelmate]

Blink- 182. They remixed “Death

Bed,” which is coming out soon.

But I still record in my room,

where I feel most comfortable.

Not much will change.

How do you think the corona-

virus pandemic affected the

song’s success?

I think it helped people relate to

the song. When I’m feeling sad,

I tend to listen to sad music, and

a lot of people are lonely right

now. It’s nice knowing that my

songs are helping people cope.

And when a song isn’t overly

produced, you know it’s just the

person doing it themselves, which

makes you feel closer [to them].

—TATIANA CIRISANO

30

POWFU FEAT.

BEABADOOBEE

“Death Bed”

The 21 - year-old

Vancouver native’s

first Hot  100 entry

also reaches a

new No.  9 peak on

Rock Airplay.

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