Bloomberg Businessweek - USA (2020-05-04)

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Bloomberg Businessweek May 4, 2020

DarrenWoods,chiefexecutiveofficerofExxonMobilCorp.,
waschipperashebandiedwithindustryanalystsonJan. 31
abouthiscompany’spoor 2019 performance.Thecorona­
virushadyettospreadfarbeyondChina,butWoodshadpre­
paredtosaya fewwordsaboutit if anyoneasked.Noonedid.
Asforthelowerearningsandslidingshareprice,Woods
assuredhisconference­callaudiencethatthingswereunder
control.Oilpriceslanguishinginthe$60­a­barrelrange
weren’ta problembutanopportunity.“Weknowdemand
willcontinuetogrow,drivenbyrisingpopulation,economic
growth,andhigherstandardsofliving,”Woodssaid.“We
believestronglythatinvestinginthetroughofthiscyclehas
somerealadvantages.”HewentontodescribehowExxon
wouldspendinexcessof$30billiononexplorationandother
projectsin2020,morethananyotherWesternoilcompany.
“Whilewewouldpreferhigherpricesandmargins,”hesaid,
“wedon’twanttowastetheopportunitythislow­priceenvi­
ronmentprovides.”
Overthenextseveralweeks,Covid­ 19 ravagedtheoil
industrybyvaporizingglobaldemandjustasRussiaandSaudi
Arabialauncheda pricewar.Investorswerestunnedtosee
oilfalltoan 18 ­year­lowof$22.74a barrelattheendofMarch.
Anagreementaimedatcuttingoutputandboostingprices
failedtohalttheslide,andonApril 20 someoilcontracts
weretradingforlessthanzero—sellerswerepayingbuyers
totakethecrude.Thefalloutforproducerslargeandsmall
hasbeendevastating.“You’reseeingfragilitiesexposed,”says
KennethMedlockIII,seniordirectoroftheCenterforEnergy
StudiesatRiceUniversity’sBakerInstituteforPublicPolicy.
“Covid­ 19 is doingthingsthatnobodycouldhaveimagined.”
Perhapsnocompanyhasbeenhumbledasprofoundly
byrecenteventsasExxon,theWest’slargestoilproducer
bymarketvalueandanindustryparagonthatsetsthebar
notjustforitselfbutforitscompetitors.Andthepandemic
isn’tprimarilytoblame;theculpritisjustasmuchthe
companyitself.
Thecoronavirushaslaidbarea decade’sworthofmiscal­
culations.Exxonmissedthewildandlucrativeearlydaysof
shaleoil.AnadventureintheoilsandsofCanadaswallowed
billionsofdollarswithlittletoshowforit.Politicaltensions
doomeda megadealinRussia.Exxonendedupspendingso
muchonprojectsthatit hastoborrowtocoverdividendpay­
ments.Overa 10­yearperiod,itsstockhasdeclined10.8%on
a total­return basis, which includes dividends. The compa­
ny’s major rivals all posted positive returns in that period,
except for BP Plc, which had the Deepwater Horizon spill
in the Gulf of Mexico in 2010. The wider S&P 500 index has
returned nearly 200%.
The oil business is all about how much you produce, how
low you get your costs, and how well you capture resources
for the future. Exxon produces about 4 million barrels a day—
essentially the same as 10 years ago, despite repeated vows
to push the number higher. Meanwhile, the company’s debt
has risen from effectively zero to $50 billion, and its profit last
year was a bit more than half what it was a decade ago. Once

the undisputed king of Wall Street, Exxon today is worth less
than Home Depot Inc., which has less than half the revenue.
FormerCEORexTillersonoversawthateventfulspanbefore
leavingtobecomePresidentTrump’ssecretaryofstate.Under
Tillerson,WoodsranExxon’sthen­successfulrefiningbusiness.
Therangy,white­haired graduate of Texas A&M University
is known for his unfailing optimism and affability. (Woods
declined to be interviewed for this article.) The size of the job
he has now is difficult to overstate. In an unprecedented cri­
sis he’s guiding what author Steve Coll, in his book Private
Empire: ExxonMobil and American Power, called “a corporate
state within the American state ... one of the most powerful
businesses ever produced by American capitalism.”
For four decades Exxon has plowed ahead, eyes on the
distant horizon, keeping its financial returns healthy, share
price steady, and dividend rising through wars and reces­
sions, Democratic administrations and Republican. Now the
world will see how well Exxon can survive a pandemic—and
whetherit haswhatit takestothriveintheaftermath.

On Jan. 30, 2009, Exxon reported a profit of $45.2 billion
for 2008, at that time the biggest annual profit ever recorded
by a public U.S. company. Revenue was $425 billion, the stock
closed that day at $76, and Exxon pumped more oil than any
OPECmemberexceptSaudiArabiaandIran.
TillersonhadbeenCEOforthreeyears.A gruffTexan
who’drisenthroughExxon’srough­and­tumble drilling
and exploration businesses, he was about to make his big­
gest deal to date: the $31 billion acquisition of XTO Energy
Inc., the largest independent U.S. producer of natural gas.
The deal was bold not just because of the price, but also
because in buying XTO, Exxon was tacitly acknowledging
that concerns over greenhouse gases would spur demand
for cleaner gas. The purchase surprised some investors, who
couldn’t easily see how the company would make a return.
This wasn’t like Exxon, known for an iron discipline about
cutting deals that offered clear, reliable payoffs. Tillerson
told analysts, “We’ll probably suffer in the near term as we
put it together. This is really about value creation over the
next many years.”
XTO’s expertise was in extracting gas from subterranean
rock using newly developed fracturing techniques. But as
Exxon assimilated the company, wildcatters such as Harold
Hamm of Continental Resources Inc. and Scott Sheffield of
Pioneer Natural Resources Co. were discovering that fracking
worked for oil, too. Soon it became clear that the real riches
in North Dakota and West Texas shale were in oil, because
crude was rising in price while gas was plummeting.
As the decade wore on, the magnitude of oil accessible in
U.S. shale would make the country an energy superpower
to rival OPEC. Yet it would be years before Exxon would
embrace shale oil. “I would be less than honest if I were
to say to you ... we saw it all coming, becausewedidnot,
quite frankly,” Tillerson said at a 2012 event at theCouncilon
DATA: COMPILED BY BLOOMBERG Foreign Relations. Later, in 2019, he told a Houstonindustry

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