BRANDING AND PACKAGING FOR
BUDDY BUDDY NUT BUTTER
FUTURA
byfutura.com
Mexican studio Futura created the identity
and packaging for Belgian nut butter
brand Buddy Buddy. The designs aim to
be youthful and playful, based around the
idea that the “best company you can keep
is being with yourself,” says Futura. This
notion is expressed through the illustrated
Buddy Buddy character: an often nude 3D
illustrated man with huge, chunky limbs,
a disproportionately tiny head and hands
sometimes clutching a nut. The character
is always seen in pairs; which despite first
appearances aren’t a set of twins, but one
man shown alongside his own reflection.
The Buddy Buddy character is used
across the packaging, stamped on to glass
jars or cardboard bottle carriers, as well as
applications including brand stationery,
business cards, labels and tote bags. The
pink and terracotta-like orange palette is
contrasted with pastel purple and pale blue
pops of colour to differentiate the various
products. Gold finishes add a premium feel.
SHOWCASE