FACING PAGE AND LEFT
The primary colour palette of
turquoise and pink is
supplemented by the rainbow
that LGBTQ clients identify with.“THE LOOK WE
WANTED WAS A
MODERN VERSION
OF MIAMI’S
CLASSIC ART
DECO STYLE”
ABOVE AND RIGHT
Two typefaces were
created: one to give the
identity structure, and
the other personality.ETHOS ̄