HOW TO DESIGN
A FITNESS BRAND
ETHOS’S GABRIEL LEFEBVRE
PRESENTS HIS KEY ADVICE...FOCUS ON THE UNIQUE
Find out what’s unique about
your client and scream it loud.
Don’t stop working until the
message seems obvious.DON’T TRY TO PLEASE
EVERYONE
Focus on your real audience
and don’t worry about other
people. A good brand should
tell your non-audience that this
might not be for them.THROW AWAY THE CLASSIC
BRAND TOOLBOX
We’re all taught that to create
a brand you need to create
a brand toolbox. However,
each project presents you
with unique ways to defy that
classic structure, which will
lead to better creativity.PROJECT