GP Racing - UK (2020-04)

GP RACING APRIL 2020 43

HOW

NETFLIX

CHANGED

FORMULA 1

For ma ny years grand prix racing

didn’t bother to market itself

beyond its established fanbase.

Then it allowed in afl y-on-the-wall

documentary crew. Netflix’s

Drive to Survivehas taken F1

to a new audienceby turning

it into a hybrid of action

and soapopera – bu t

that’s also involved

changes that haven’t

been universally

welcomed...

WORDSLUKE SMITH

GP RACING APRIL 2020 43

HOW

NETFLIX

CHANGED

FORMULA 1

For ma ny years grand prix racing

didn’t botherto market itself

beyondits established fanbase.

Then it allowed in afl y-on-the-wall

documentary crew. Netflix’s

Drive to Survivehas taken F1

to a new audienceby turning

it into a hybrid of action

and soapopera – bu t

that’s also involved

changes that haven’t

been universally

welcomed...

WORDSLUKE SMITH