GP Racing - UK (2020-04)

GP RACING APRIL 2020 45

THEDRIVEFOR

AUTHENTICITY

proportion of under 25s as fans of all sports

leaguesexce pt the NBA, and that 62% of its new

fans were under the age of 35.

“There’s no question theway you engage

fans is through digital media,” says F1 CEO and

chairman Chase Carey. “Realistically it’s not the

way peopleconnected in years past. Not just

young people – fanswho are 40 or 50 years old,

who follow things they care about – a sport,

team, hero, driver, they follow you on some form

of digital media. It’s a foundation to growing

a sport because it’s the engagement and path

through which you follow your sport.”

Regardless ofthe a ccessibility, the success

ofDrive to Surviverests on the quality of the

series. Netflix is not knownfor persisting with

shows that do not capture viewers’ interest,

which makes thefact the series has completed

two seasons significant in itself.

A small crew from Box to BoxFilm s, the

GuentherSteiner(below)wasastar

ofseasonone,andRicciardo(left)

admitsthatrecognitionofdrivershas

increasedasaresultoftheseries

GP RACING APRIL 2020 45

THEDRIVEFOR

AUTHENTICITY

proportion of under 25s as fans of all sports
leaguesexce pt the NBA, and that 62% of its new
fans were under the age of 35.
“There’s no question theway you engage
fans is through digital media,” says F1 CEO and
chairman Chase Carey. “Realistically it’s not the
way peopleconnected in years past. Not just
young people – fanswho are 40 or 50 years old,
who follow things they care about – a sport,
team, hero, driver, they follow you on some form
of digital media. It’s a foundation to growing
a sport because it’s the engagement and path
through which you follow your sport.”

Regardless ofthe a ccessibility, the success
ofDrive to Surviverests on the quality of the
series. Netflix is not knownfor persisting with
shows that do not capture viewers’ interest,
which makes thefact the series has completed
two seasons significant in itself.
A small crew from Box to BoxFilm s, the

GuentherSteiner(below)wasastar

ofseasonone,andRicciardo(left)

admitsthatrecognitionofdrivershas

increasedasaresultoftheseries