//One More Thing
What’s coming in
the next issue...
Another
Special Issue!
Next month, we take an in-depth
look at the iPhone. Which model
should you buy? What’s so special
about the latest iPhone 11 Pros?
How will it help keep you safe and
sane during the coronavirus? It’s
all in the next issue of Essential
AppleUser Magazine.Steve Jobs said...
“Don’t let the noise of others’ opinions drown out your own inner voice.”It’s good to listen to others. Jobs wasn’t saying you
should just ignore folks’ opinions. But how often have
you felt yourself overwhelmed by advice or instructions
from other people, and lost track of what it is you think
yourself? That’s what Jobs is talking about. If you feel
passionate about something, by all means talk to others,
but never lose sight of why you felt so strongly about it
in the first place. Let it remain your passion, not a dim
shadow of other people’s interpretations.
This is the philosophy Steve Jobs brought to Apple.
When he had a passion for a product, he didn’t let his
ideas flounder and fade in a series of focus groups,
market research sessions and consumer surveys. He
simply did it. He wasn’t adverse to receiving other
people’s input, but nor did he water down his
plans to suit what tech enthusiasts thought
they wanted now. That’s why Apple
gear is so revolutionary. Without
having its ideas diluted by popular
opinion, Apple is able to innovate.Essential AppleUser
Magazine Issue #14
is on sale in May