Newsweek - USA (2020-07-03)

BY

JORDAN HARBINGER

@JordanHarbinger

“In our times, Constitutional rights

come in different colors.” » P.24

NEWSWEEK.COM 19

[You] only want to do business with people who

represent the things that are important to you. And

if you’re not taking care of your employees, if you’re

not taking care of your stakeholders, your brand is

going to be damaged forever. Young kids are going

to carry that with them for decades. I think those big

companies are recognizing how they present them-

selves, how they interact in society, how they worked

from the bottom up, instead of the traditional top

down, is going to define their brand for decades.

George Floyd: “The only surprise

is that it’s taken this long”

people are angry. there’s systemic racism.

The people who have just been disadvantaged

their entire lives and every day they wake up, it’s

a concern and an uncertainty that they need to

deal with that just creates unbound

stress. They are losing 40-plus mil-

lion people who’ve lost their jobs,

who knows how many people have

had their hours reduced, had their

wages reduced....You’ve got the

billionaire business man, shark tank

regular and Dallas Mavericks owner Mark

Cuban has never been shy about saying what was on

his mind. Recently he sat down with Jordan Harbin-

ger, host of the The Jordan Harbinger Show podcast

and a Newsweek contributor, to share his thoughts

on protest and racism in the wake of George Floyd’s

killing, how he learned some tough lessons about

leadership and what America needs to do if it really

wants to compete economically with China. Here

are the highlights, lightly edited for clarity:

His Advice to Businesses Now

i’m telling them all the exact same thing.

One, you have to be transparent. Two, you have

to be honest. Three, you have to be authentic.

Four, you have to talk. You have to communicate,

because everybody’s freaked out.

Everybody’s uncertain. Everybody’s

working with imperfect informa-

tion. You have to recognize that when

everybody’s afraid, the best way to

deal with it is by coming together.

The Continuing

Education of

Mark Cuban

The entrepreneur on race, robotics and why

now is a great time to start a business

MARK CUBAN

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