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browsing the categories, and that’s for the Learning Paths.
Learning Paths are curated series of videos about a
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become a small business owner. It has 11 courses on this
topic that LinkedIn Learning displays all together.
WHAT ARE THE CLASSES LIKE?
The newer material on LinkedIn Learning, meaning the
videos produced well after it was no longer called Lynda.
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presentation. This is especially true for the Business
content. The videos cut between a presenter, who speaks
slowly and clearly (and is very obviously reading from a
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showing video b-roll or photo stills.
The content can still be exceptional. A course on plain
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as well as tips on how to do it. But the whole presentation
was packaged to look so corporate that it sucked all the
personality out of the presenter.
Another course, on banishing your inner critic, had
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overproduced. The presenter looks at the camera and says
her rehearsed lines with enthusiasm, but it feels staged.
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creates a lasting memory for the learner. Compare this to
a MasterClass course starring Christina Aguilera. Even if
you know nothing about professional singers, it’s easy to
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memories. PowerPoint presentations rarely do.
The videos cut
between a
presenter, who
speaks slowly
and clearly (and
is obviously
reading from
a script) and
slides.