As thousands of protesters take to the streets
in response to police killings of black people,
companies are wading into the national
conversation but taking care to get their
messaging right.
Netflix’s normally lighthearted Twitter account
took on a more somber tone on Saturday: “To
be silent is to be complicit. Black lives matter.
We have a platform, and we have a duty to our
Black members, employees, creators and talent
to speak up.” That got retweeted over 216,000
times and “liked” over a million times.