Apple Magazine - Issue 395 (2019-05-24)

(Antfer) #1

and a 5-megapixel front-facing camera for
around $300, according to a mock-up by
Gunho Lee. Based on competitor specifications
and research, Lee has devised an iPhone SE
2 concept that delivers on performance and
functionality at a price point that competes with
Google, Huawei, Xiaomi, and OnePlus - and it
includes a headphone jack to boot. Granted, the
specs won’t blow your mind, but they’re realistic,
and a smaller screen offers differentiation
from Apple’s high-end iPhones to prevent
cannibalization, perhaps the reason Apple has
held off on a cheaper iPhone until now.


There’s no denying that Apple is the world’s
leader when it comes to smartphones. Steve
Jobs reinvented the wheel with the original
iPhone, and successor Tim Cook has pushed
forward with new features and functionality
ever since. But to appease shareholders and
cement Apple’s position as the world’s greatest
smartphone brand, the company must now
appeal to a wider audience and reach markets
it once didn’t want to touch. With plateauing
smartphone sales and growing competition
from China, Apple must act fast, and adding
an affordable iPhone to its belt could be the
ammunition it needs to dominate once more...


iPhone SE 2 COMING THIS YEAR!
2019 Introduction Trailer
Free download pdf