7474 http://www.quiltnow.co.uk http://www.quiltnow.co.ukWe caught up with Charles Driver, Managing
Director of Empress Mills, to discover all about the
brand-new website and the latest fabric trendsSpotligh
SHOPPING
Hi Charles. Are you enjoying a
busy week?
Yes, indeed. It’s quite hectic here. We have
our two-year-old mascot Sophie in work
every day who ensures there is never a
quiet moment (literally).Congratulations on the launch
of your new website. What
prompted this?
Thank you! It has been a nerve-racking
time! The main reason for the switch
was customer feedback. We always ask
people to get in touch with ideas and
suggestions. Increasingly features (such
as fi lters) and the volume of new fabric
and haberdashery being requested just
couldn’t be handled by the last site so a
switch was inevitable.What is your favourite thing about
the new site?
The positive feedback we’ve received! It
was a challenge switching the sites as the
old one was still popular and keeping us
busy so to hear good things about the
new website is pleasing. What we are
truly delighted with is how easy people
are fi nding it to track down the items
they are looking for. We designed it with
this in mind but with so many fabrics,
thread and notions it is very much a case
of ‘the proof is in the pudding’ so to be
receiving feedback from happy customers
is making me very happy (and relieved)!
We are delighted the reaction has been
very positive and plenty of surprise at the
growth of the textile ranges on off er. We
always wanted it to be more than just aGo li wi h
EMPRESS
MILLS
It really is a team eff ort!Charles Driver
***insert swatches from Tulip fi elds