Bloomberg Businessweek - USA (2020-08-03)

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offering to cover 100%ofanylosses,orwhatis called
full-loss insurance. In exchange, the firm will charge
half of the profits generated.
Standout returns in the 1990s, fueled by celebrity
managers such as George Soros and Seth Klarman,
helped hedge funds command exorbitant prices.
One selling point was that the funds had the flexi-
bility to pursue strategies other money managers
couldn’t. They might make big bets on assets declin-
ing in value as well as rising, or even make money
on the market’s volatility.
Hundreds of billions of dollars in assets flowed
into the industry as returns flourished. The riches
filled the coffers of hedge fund managers and
created larger-than-life characters who splashed
their fortunes on luxurious lifestyles, bought
expensive artwork and sports teams, and funded
political campaigns.
The gilded era began drawing to a close after
the 2008 financial crisis. Returns slumped as cen-
tral banks flooded the market with cheap money,
upending traditional relationships between asset
classes and economic data. Volatility fizzled, and
many managers struggled to profit from betting
against stocks as markets entered their longest bull
run in history. In 2014 the largest U.S. pension fund
decided to exit hedge funds altogether, a decision

thatwashighlysymbolicofthe industry’s decline.
California Public Employees’ Retirement System
dumped $4 billion of such investments, citing com-
plexity and costs.
Over the past decade, hedge funds have pro-
duced less than a third of the annual returns of
stocks. And in the first half of 2020, hedge funds
lost 3.4%, slightly more than the decline in the
S&P 500 with dividends included, another under-
whelming performance for an indumstry that tra-
ditionally promised to protect, or hedge, against
losses in bad times.
One of the industry’s most influential consul-
tants, Albourne Partners, has proposed a radical
overhaul of the hedge fund compensation struc-
ture to align the interests of managers more closely
with their investors. Under what Albourne dubs
the “1-or-30” model, in a good year, fund manag-
ers would take 30% of returns and no annual fees.
In a bad year, they would still be able to charge a
1% management fee that would be deducted from
the following year’s performance payout. That
model is gradually gaining wider acceptance since
Albourne first proposed it in 2016.
The industry continues to point to the enormous
gains it’s made for investors over the years. Hedge
funds overall have generated almost $1.3 trillion

August 3, 2020

“Fees in the
industry are
still twice
what they
should be”

BloombergBusinessweek

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