The Economist - USA (2020-08-01)

(Antfer) #1
The EconomistAugust 1st 2020 Business 51

2


1

Bartleby Backonthechain gang


R


ememberthe7amalarm?The
rushedgoodbyewithspouseand
childrenasyoudashoutofthehouse?
Thenervouspattingofpocketstocheck
forkeys,seasonticket,securitypassand
phone?Andthecloggedtrafficorcrowd-
edtraincarriage?
Mostofficeworkershaveescaped
thosefamiliarritualsforthepastfour
months.Butofficesareslowlyreopening
again.Andgovernmentsarekeentolure
workersintothecities,wheretheycan
spendtheirmoneyandhelptorevive
batteredeconomies.
A groupofacademicsledbyEthan
BernsteinofHarvardBusinessSchool
hasbeensurveyingAmericanworkers
duringthecrisis*.It foundthatmanyfelt
theycouldbejustasproductiveathome
astheyhadbeenattheoffice.Intermsof
jobsatisfaction,a smallwobbleinthe
firstfewweeksoflockdowneasedas
workersadjustedtonewroutines.But
oncethatadjustmentwasmade,satisfac-
tionincreased.Stresslevelshavefallen
bymorethan10%.Thatdespitethefact
thatworkerstoilforlonger:ananalysis
ofonetechnologycompanyshowedthat
workinghourshaveincreasedby10-20%
duringthepandemic.
Thatcontrastswithlesspositive
resultsofpreviouscasestudiesofhome-
working.MrBernsteinandhiscol-
leaguessuggestthatthemaindifference
thistimeisthatallemployeeshavebeen
forcedintothesamesituation.Inthe
past,thosewhoworkedathomewerein
theminority,oftenfeltexcludedfrom
thegroup,andsowerelesslikelyto
identifywiththecompany.
If theywereright,thenthisproblem
mayreassertitselfwhenofficework
resumes.Atthemoment,thosewhohave
returnedtotheofficeareina minority,
comprisingthosewhofindit mostdiffi-

culttoworkathome.Butthebalancemay
shiftastimegoeson,perhapsbecause
peoplebecomemorerelaxedaboutthe
virus,orbecausepeoplewillmissthe
fellowshipoftheircolleagues.Atthat
pointthosewhoremainathomemaystart
tofeelisolated.
Theemotionthatismostlikelytolure
workersbacktotheofficeisparanoia.The
pandemicmayhavecausedmanagersto
realisewhoisindispensableandwhoisn’t.
Bartlebyrealisesheisentirelydispens-
able:anamusebouchebetweenthemeaty
stuffofstructuralreformandvaccines.
Failtoamuseenoughbouchesandhewill
beshuffledintoretirement.Millionsmay
reasonthesameway.Whenthenumberof
thosebackatworkreachesa criticalmass,
therestmaybeobligedtofollowsuit.
Thetrade-offforemployersisrather
different.Mostcompanieswillbethinking
aboutwhethertheyneedallthatexpensive
officespace.If theydowanttolureback
theiremployees,theymayhavetospenda
lotoncontactless,sociallydistantoffice
designtokeeptheirworkerssafe,suchas
doorsthatopenautomatically.

Somefirmsmaybeworriedabout
security.OnJuly27tha Britishstandard-
settingboardissuedguidanceforfi-
nancialfirmsaboutthesecurityrisksof
fixed-incomeandcurrencytraderswork-
ingathome.Othercompaniesmayworry
aboutthelong-termimpactofhome
workingonproductivity.Onemissing
elementmaybethecasualinteraction
thatoccursbetweenemployeesoutside
formalmeetings—thosechatsbythe
fridgemaysparkideasorsuggestnew
waysofco-operating.Indeed,employees
mayfindit moredifficulttobuildrela-
tionshipsthroughoutthecompany
withoutmeetingcolleaguesinperson.
Thiswillbeparticularlydifficultfor
newemployees.It isnotalwayseasy
evenforthosewhohavebeendoingtheir
jobfora whiletoperformthesametasks
athome.Andnewcomersmustadjustto
a firm’sculture,whichusuallyhappens
bypickingupsubtlecuesfromthepeo-
plearoundthem.Companiesmaybom-
bardthemwithtrainingmodulesand
videochats—“onboarding”,inthejargon
ofhuman-resourcesdepartments.But
thatmaybenomoreusefulthanreading
a manualasyouronlypreparationfor
tryingtoridethewinninghorseinthe
KentuckyDerby.
Giventhestateoftheglobaleconomy
it willtaketimebeforemostcompanies
hirea lotmoreemployeesorlowerem-
ployeeinteractionweighsoncorporate
performance.Withmanyemployees
happytoworkfromhome,thatmay
meannogreatrushtorepopulatethe
office.Youmaynothavetoresumeyour
morningroutineuntil2021.

Employeesandemployersbothfacetrade-offsasofficesreopen

.............................................................
* “The implications of working without an office”
by Ethan Bernstein, Hayley Blunden, Andrew
Brodsky, Wonbin Sohn and Ben Waber, Harvard
Business Review, June 2020

planes have suffered similar declines. Boe-
ing’s situation is made worse by the pro-
tracted grounding in 2019 of its 737 max, a
rival to the a320, in the wake of two fatal
crashes. It has kept making the aircraft and
hopes to have it recertified for flight later
this year. The American firm will slowly in-
crease production to 31 a month by the start
of 2022. But like Airbus, it too has an-
nounced cuts to wide-body production.
This will open a big gap between what
the pair, along with Embraer and Bombar-
dier, makers of smaller regional jets, hoped
to sell and what they actually will (see chart

2 on next page). According to consultants at
Oliver Wyman, by 2030 the global fleet will
be 12% smaller than if growth had contin-
ued unabated. That amounts to 4,700 fewer
planes, which could translate to $300bn or
so in forgone revenue for Boeing and Air-
bus, according to a rough calculation by
The Economist.
With so many aircraft sitting idle and
balance-sheets in tatters, airlines are get-
ting rid of planes. Even low fuel prices will
not save older, thirstier models. Four-en-
gine wide-bodies are all but finished. On
July 17th British Airways (ba) said it would

retire all 31 of its Boeing 747 jumbo jets. iba,
an aviation-research firm, expects 800
planes around the world to be retired early.
Not all orders will dry up. Airlines, as
well as leasing firms, which now own close
to half the global fleet, are contractually ob-
liged to take aircraft on order. Many buyers
will have made pre-delivery payments of
up to 40% of the price. Airbus and Boeing
are, to varying degrees, pushing customers
to take deliveries. Most negotiations have
centred on deferring deliveries. EasyJet, a
British low-cost carrier, has pushed back
delivery of 24 Airbuses by five years. At
Free download pdf