Bloomberg Businessweek August 10, 2020
13
COURTESY
BOEING.
DATA:
CIRIUM,
BLOOMBERG
INTELLIGENCE
THEBOTTOMLINE NewordersatAirbusandBoeinghave
stalledthankstothepandemic.Nowthefutureof1,600planesset
toenterorreenterservicenextyearseemsincreasinglyatrisk.
themarketwillbeabletoabsorbthejetsthetwo
companieswillchurnoutincomingyears.Neither
wantstocuttooquickly,outoffearofcedingbusi-
nesstoitsarchrival,accordingtoSashTusa,anana-
lystwithAgencyPartnersinLondon.Hesaysthey’re
alsoreluctanttolowerproductionratesuntilafter
airlineshaveagreedtopaythecostsassociatedwith
deferringdeliveriesofaircraftoftenorderedmany
yearsearlier.“AirbusandBoeingarenowplayinga
potentiallydamaginggameofchicken,”Tusasays.
Attheendofthesecondquarter,Airbushad 145
finishedjetsawaitingdelivery.Boeinghasabout
450 ofits 737 Maxjetsreadytoshiponceregula-
torscleartheplanetoflyagain.Deliverieshave
beenfrozensinceMarch 2019 followingtwodeadly
crashes;thego-aheadfromtheU.S.FederalAviation
Administrationisexpectedbytheendoffall.By
Tusa’scount,morethan1,600planesarescheduled
toenterorreenterservicenextyear—onparwiththe
industry’sproductionpeakin2018.
Whileairlinesretiringsomeolder,fuel-guzzling
planes from fleets will help, each plane maker is tak-
ing the calculated risk of continuing to produce jets
faster than the market can absorb them. Airbus is set
to complete 51 aircraft a month, despite delivering
only 74 in the entire second quarter. Even as Boeing
scales back its production plans, it wants to get
back to producing 31 of its 737 Max jets a month by
early 2022. The monthly build rates for its widebody
787s and 777s were at 19 pre-Covid and are com-
ing down to a combined 8 jets a month next year.
The U.S. manufacturer is pushing to hand over at
least half of the grounded 737 Max aircraft in the
first 12 months after the plane’s return to service.
But delivery delays related to the grounding have
given customers extra leverage to demand flexibil-
ity on when they accept the jets.
“Both are very focused on minimizing cash burn,
and part of that strategy is ensuring you don’t build a
lot of airplanes that sit on the ramp,” says Bloomberg
Intelligence analyst George Ferguson. “Airbus is
being less cautious than Boeing, trying to build
through the downturn in hopes that as things fade,
the customers will come and get their airplanes.”
By continuing to produce more than it can
deliver, Airbus would provide greater support for
its cash-strapped supplier network and more jobs
for its own workforce, something Faury has flagged
as a priority. The danger is that if the recovery comes
later than expected—a growing possibility as areas
in Europe and elsewhere see a flareup in Covid-
cases—Airbus will be stuck with even more planes it
can’t push on the airlines.
The company has matched its adjustments as
closely as possible to the downturn “in a way that
is sustainable and brings back stability, not only for
the company but also the wider supply chain, too,”
says Chief Operating Officer Michael Schöllhorn. It
can cut back further if needed, he says.
Airlines are sounding an increasingly cautious
note. Air France-KLM said on July 31 that it will con-
tinue to take aircraft only if it has financing. Air
Canada in July threatened to cancel Boeing and
Airbus orders, including for Airbus’s Quebec-made
A220 narrowbody jet, if it doesn’t get support from
the Canadian government. Willie Walsh, CEO of
British Airways owner IAG SA, said airlines that treat
the crisis as temporary are “misguided.”
A further downturn in demand could force more
drastic measures. Boeing is already considering con-
solidating production of its 787 widebody, which
is built at factories in North Charleston, S.C., and
Everett, Wash., into a single plant. Hard decisions lie
ahead, CEO Dave Calhoun said on an earnings call:
“I don’t want to predispose any answers, because
we don’t have any.”
For Airbus, which assembles planes in China,
Europe, and North America, the options are more
limited. The company has ruled out closing facto-
ries in the short term. And dismissing more work-
ers, after it already announced plans for 15,000 cuts,
would risk a run-in with European labor unions.
Still, standing firm could pay off, allowing Airbus
to scoop up a bigger share of the market, says
Bloomberg Intelligence’s Ferguson. He says the com-
panyis betterpositionedtobettravelwillbounce
backbecause ofstatesupportanda healthier
narrowbody program—but it might not be enough.
“Cutting production is the most important lever
to pull to get through the downturn,” Ferguson
says. “I don’t see any other good responses.”
�Charlotte Ryan, with Siddharth Philip, Julie
Johnsson, and Guy Johnson
100%
50
0
▼Shareofairline fleets
in storage
Europe
NorthAmerica
China
1/2020 7/
◀ Boeing’s 737 Max
production line in
Renton, Wash.