ThehistoryofFarrow&Ballis ascolourfulasits 132
shadesofpaint.IntheaftermathoftheSecondWorldWar,
theoriginalfounders,JohnFarrowandRichardBall,
combinedtheirtechnicalexpertiseandentrepreneurialspirit
tobuilda company.Theirjourneywasn’tsmoothandthe
originalfactoryburneddowninthe1950s,butthesite
theymovedtois stillthehomeofFarrow&Balltoday.
Withitsstandoutreputationforgentle,powderyneutrals
and artisanal papers, this Dorset-born brand has recently
introducedseveraldramaticpainthuestoitsrange.‘Colour
andpatternhavebeenmylifefor 12 years,’saysCharlotte,
whoworkswithcolourcuratorJoaStudholmetoformulate
Farrow&Ball’snextmust-haveshades,includingmost
recently,DeNimesandSulkingRoomPink.‘Welove
findingwaystostepoutofourcomfortzone,’sheadds.
Andthecompanycontinuestoinnovate.‘Wemoved
toa lowVOC,water-basedpaintformulain2010,’says
Charlotte. ‘It’s one of our proudest developments.’
Charlotte Cosby head of creative, Farrow & ball
promotional Feature